Where does the data come from?

DecodeStocks uses published company data, regulatory filings and data from specialised financial data providers. Which data is available can vary by company, by market and by the kind of data. The data is processed under a defined methodology and used for historical comparisons and scores, among other things.

How are the scores calculated?

For each analysis area, DecodeStocks combines several metrics into one score from 0 to 100 using a defined methodology. The score shows where the metrics it takes into account are placed within that methodology. It is not a forecast of price performance, and it says nothing about whether a stock is right for you personally.

How reliable are the AI analyses?

The AI analyses are based on company data and evaluated documents. The documents used can be viewed with source references. AI-generated statements may nevertheless be incomplete or incorrect and should be checked against the original sources for important questions.

Do I need finance knowledge?

No, extensive prior knowledge is not required. Scores, comparisons and clear presentations help you put financial metrics and company information in context. If you want to know more, you will find additional explanations of the individual metrics and analyses.

Which stocks are available?

DecodeStocks offers a selection of stocks from various international markets. Which metrics, historical data and analysis features are available can differ from company to company. You can use the stock search to check whether a particular company is included. Every available stock is listed on the page “Stocks by Sector and Industry”, each with a page of its own covering metrics, valuation and financial analysis.

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Is this investment advice or an investment recommendation?

No. DecodeStocks provides general information, metrics, methodical scores and analyses on companies and stocks. Nothing here is produced on the basis of your investment objectives, your risk tolerance or your financial situation. DecodeStocks issues no personal buy, sell or hold recommendations, no investment or investment strategy recommendations and no price targets or price forecasts. Scores and comparisons serve to classify data methodically; they do not state whether a stock is suitable for you or how its price will develop. The investment decisions are yours.

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Analyse stocks.The essentials at a glance.

Spot financial strengths and weaknesses. Understand the business model and competitive advantages. All clearly laid out in one place.

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Using Apple as an example · No sign-up required

AAPL

CIK: 320193

Apple Inc.

United States
Technology
Consumer Electronics

Price analysis

Price

Price 311.30 EUR

97.74% (+153.87 EUR)

Key metrics overview

Overview Details

Valuation

35/ 100

StockIndustry
Price-to-Earnings Ratio 39.5× Industry 26.2×
Price-to-Sales Ratio 10.8× Industry 1.96×

+ 2 more metrics

Growth

52/ 100

Revenue Growth 1.81%
Earnings Growth 3.92%

+ 5 more metrics

Profitability

93/ 100

Return on Equity 148.75%
Return on Assets 27.08%

+ 3 more metrics

Stability

74/ 100

Revenue Stability 74 / 100
Earnings Stability 71 / 100

+ 4 more metrics

Financial position.At a glance.

The most important metrics, grouped into seven analysis areas. Scores and colour coding let you quickly spot financial strengths and weaknesses.

Valuation

35/ 100

StockIndustry
Price-to-Earnings Ratio 39.5× Industry 26.2×
Price-to-Sales Ratio 10.8× Industry 1.96×

+ 2 more metrics

Growth

52/ 100

Revenue Growth 1.81%
Earnings Growth 3.92%
Free Cash Flow Growth −3.95%

+ 4 more metrics

Profitability

93/ 100

Return on Equity 148.75%
Return on Assets 27.08%
Return on Invested Capital 54.29%

+ 2 more metrics

Stability

74/ 100

Revenue Stability 74 / 100
Earnings Stability 71 / 100
Cashflow Stability 76 / 100

+ 3 more metrics

Debt

36/ 100

Debt-to-Equity Ratio 3.87×
Debt-to-Assets 79.48%
Net Debt / EBITDA 0.26 years

+ 1 more metric

Cashflow

93/ 100

Operating Cashflow 111.5 billion US dollars
Free Cashflow 98.8 billion US dollars
Free Cashflow Margin 23.73%

Dividends

71/ 100

Dividend Yield 0.31%
Dividend Payout Ratio 13.77%
Dividend Growth 4.99%

+ 1 more metric

Swipe sideways

View the overview

Is the market paying more or less than usual for this stock?

P/E 39.92×

+15.8% vs. current 3Y median 34.47×

Explore historical valuation

The company.Behind the numbers.

Numbers show how a company is developing. But not always what lies behind it. The AI analysis helps you better understand the business model, potential competitive advantages, and opportunities and risks – clearly presented and with traceable sources.

What protects the business from competition?

Interpretation

Strong in brand, platforms and retention

Brand, the App Store, AppleCare and the integrated product stack support customer retention; cost advantages are only weakly visible.

Overall value

5 of 5 factors analysed

Brand Strength8/10well evidenced
The integrated ecosystem and large IP base visibly support the brand.
Customer Stickiness8/10well evidenced
AppleCare, subscriptions and the large installed base point to recurring usage.
Network Effects7/10partly evidenced
The App Store and payments gain value as the user base and developer ecosystem expand.
Cost Advantages4/10weakly evidenced
Strong cash generation helps fund investment, but direct cost advantages are barely visible.
Switching Costs7/10partly evidenced
The device base, services and service network make a full switch harder.

Analysis texts generated automatically with AI

What could move the business forward – and what could hold it back?

Opportunities

Revenue Mix Services take a larger share of revenue
If services keep growing faster than hardware, the revenue mix could shift further toward recurring revenue.
Platform Monetize the installed base further
The active device base could support more revenue per user through subscriptions, AppleCare and payments.
Platform More traction from the App Store
A larger developer and services ecosystem could further expand use of digital content and transactions.

+ 1 more opportunity

+ 3 more opportunities

Risks

Supply Chain Component shortages strain supply
Ongoing shortages of key components could pressure availability, costs and gross margin.
Regulation Tariffs pressure costs and margin
New trade restrictions could raise the cost base and weaken gross margin.
Regulation Changing safety rules increase compliance burden
New online safety rules could trigger product changes, higher costs and additional liability.

+ 2 more risks

+ 4 more risks

Analysis texts generated automatically with AI

What shapes the company – and how is it positioned?

Company Profile

Apple Inc. is a technology company that designs, manufactures, and markets consumer electronics, personal computers, tablets, wearables, accessories, and related software and services. Its product ecosystem includes the iPhone, Mac, iPad, Apple Watch, AirPods, and a range of digital services such as app distribution, cloud storage, media streaming, and subscription offerings.

Apple also serves enterprise, education, and public-sector customers through hardware, software, and device management solutions. The company is known for integrating hardware, software, and services into a connected ecosystem that supports device sales, recurring service revenue, and customer retention.

Headquartered in Cupertino, California, Apple operates across major global markets and remains one of the most influential companies in consumer technology and digital services.

Headquarters: Cupertino, United States
Employees: 150,000
CEO: Mr. John Ternus
Website: apple.com

Data source:Twelve Data

Quick Assessment

High profitability, services and cash flow

Apple shows strong margins and high cash generation; revenue has recently grown only modestly, while iPhone still accounts for half of sales.

Analysis texts generated automatically with AI

What is the AI analysis based on?

Considered data basis

High coverage

4 sources evaluated

Financial history included

Covered data areas

Segment data available
Geographic data available
Risk narrative available

Evaluated sources

Publication	Source	Date
10-Q Quarterly report	SEC EDGAR	Jul 31, 2026
8-K Current report	SEC EDGAR	Jul 30, 2026
8-K Current report	SEC EDGAR	Apr 30, 2026
10-K Annual report	SEC EDGAR	Oct 31, 2025

Generated on: Oct 12, 2026

Automatically generated company analysis based on the data and sources shown. No personalized investment advice and no buy, sell or hold recommendation. No price targets or price forecasts are provided. Content may be incomplete or inaccurate.

Analysis texts generated automatically with AI

From revenueto profit.

See which business segments and regions generate revenue, where dependencies exist and how costs affect profit.

View money flow

Business segments Regions

Annual Quarterly

Swipe sideways

Which products generate revenue?

View business segments

Business segments Regions

Revenue209.6 billionGrowth 4.18%

Segment	Revenue	Share	Growth
IPhone	209.6 billion	50.4%	4.18%
Service	109.2 billion	26.2%	13.51%
Wearables Home and Accessories	35.7 billion	8.6%	−3.56%
Mac	33.7 billion	8.1%	12.42%
IPad	28 billion	6.7%	4.98%

In which markets is revenue generated?

View regions

Business segments Regions

Revenue178.4 billionGrowth 6.77%

Region	Revenue	Share	Growth
Americas	178.4 billion	42.9%	6.77%
Europe	111 billion	26.7%	9.58%
Greater China	64.4 billion	15.5%	−3.85%
Rest Of Asia Pacific	33.7 billion	8.1%	9.91%
Japan	28.7 billion	6.9%	14.57%

Screen stocks

The next analysis.Starts with an idea.

Screen stocks by industry, country, metrics and scores. Compare the results, then analyse selected companies in more depth.

Valuation 56 Growth 93 Profitability 98 Stability 37 Debt 72 Cashflow 98 Dividends 68


NVIDIA CORPTechnologySemiconductorsUSA	81	56	93	98	37	72	98	68
Alphabet Inc. (A)Communication ServicesOtherUSA	76	47	69	96	60	92	83	No meaningful value available
Apple Inc.TechnologyHardwareUSA	75	35	52	93	74	36	93	71
AMAZON COM INCConsumerE-CommerceUSA	63	54	68	83	52	56	48	No meaningful value available
MICROSOFT CORPTechnologySaaSUSA	63	40	48	93	64	72	71	76

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Pricing

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Feature comparison of DecodeStocks access levels
Feature	Free	Premium
Stock screener	Preview	Complete
Price, revenue & profit trends	Included	Included
Metrics & scores	Preview	Complete
Historical valuation	Not included	Included
AI analysis	Not included	Included
Financial flow	Not included	Included
Business segments & regions	Not included	Included
Financial statements in detail	Included	Included
Earnings calendar	Included	Included
Watchlists & portfolios	Not included	Included

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Your companies in view.Even after the analysis.

Follow how your portfolios and the companies on your watchlists develop. Earnings and dividend dates plus the latest company news – all at a glance.

Portfolio & watchlist

Performance, comparisons, composition and dates in one place.

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Key dates

Take in earnings and dividend dates quickly.

Open calendar

Latest developments

Discover analyses, earnings and the news that matters.

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Methodology

What ouranalysis is based on.

Data sources, calculation methods and AI analyses: the foundations of our evaluations and their limits, clearly explained.

Underlying data: Origin, availability and coverage of our financial and company data.
View data sources
Calculation: Calculation methods, how the scores are formed and comparisons within industries and sectors.
View metrics methodology
AI and sources: Documents used, timeliness and limits of our AI analyses.
View AI methodology

Pascal

Founder of DecodeStocks

The ambition behind DecodeStocks

To me, a stock is more than a price. I am interested in how companies are positioned financially, what defines their business and which factors influence how it develops.

DecodeStocks grew out of that conviction: a platform that brings financial data and company analyses together in one place, clearly and understandably.

So you can form your own view.

More about DecodeStocks

FAQ

Frequently asked questions

DecodeStocks uses published company data, regulatory filings and data from specialised financial data providers. Which data is available can vary by company, by market and by the kind of data. The data is processed under a defined methodology and used for historical comparisons and scores, among other things.

First analysis

See for yourself.

Open the Apple analysis and explore scores, historical valuation, cash flow and AI analysis directly in the product.

View the Apple analysis

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